The USS Carl Vinson provided a gorgeous backdrop for a memorable tip-off to the UNC Tarheels and Michigan State Spartans' 2011 basketball season. The "Quicken Loans Carrier Classic" as it was branded, featured much more than great basketball and some entertainment for our Commander in Chief- it was a well-designed marketing opportunity. Quicken Loans, the title sponsor, was an obvious beneficiary of the game's marketing draw, but some other brands, particularly Nike and Jordan, also benefited from the exposure. Above is an image found at NiceKicks.com, which has a nice post with some jaw-dropping images about the shoes the players rocked at the Carrier Classic.
No comments:
Post a Comment