The Olympic Brand

A recent study that was conducted by Brand-Finance reported that the Olympics brand has experienced an 87% increase since the 2008 Beijing Olympic Games. In 2008 the Olympics brand was valued at $25.4B and now it has been reported to have a value of $47.6B. If that wasn't impressive enough, they are the second most-valuable brand in the entire world, second place only to Apple at $70.6B. 


The powerful Olympics brand is worth more than all of its sponsors including Samsung, GE and Coca-Cola. Also, the Olympics is the most valuable brand that is of Greek origin, and is worth 134 times more than the National Bank of Greece, which is worth $354M. The International Olympic Committee (IOC) has costs of less than 10% of revenue, which leaves $4.6B for distributing and investing in different sports all throughout the world.  

Global Rank	Brand	Brand Value (Millions)
1	Apple	$70,605
n/a	The Olympics	$47,569
2	Google	$47,463
3	Microsoft	$45,812
4	IBM	$39,135
5	Walmart	$38,320
6	Samsung	$38,197
7	GE	$33,214
8	Coca-Cola	$31,082
9	Vodafone	$30,044
10	Amazon.com	$28,665
18	McDonald's	$22,230
94	Panasonic	$9,233
136	Visa	$7,087
292	Dow	$3,061
364	Acer	$2,982
453	P&G	$1,421

(Sports Business Journal)