Ronda Rousey defended her belt on Saturday in a
dominating sixteen second victory over Alexis Davis. She improved to 10-0 with all of her wins
coming by either submission or KO. Rousey
is slowly becoming the new face of the UFC.
So what does the future hold for Rousey?
Fighting wise, I am not sure what else Rousey could
do. She has been one of the most
dominate champions in UFC history. Only
one fight in her career has ever made it out of the first round. She is putting in a performance similar to
Anderson Silva in his prime. Rousey’s
fights pull in some of the highest PPV numbers every time she goes in the octagon
and I am sure when the numbers are released for UFC 175 that trend will
continue.
Rousey is also trying to grow her brand outside of the octagon. She will star in Expendables 3 and Fast and Furious 7. I believe this is a great way for her to grow her brand and for people to see another side of her. Fans have very polarizing opinions about Rousey. Some people don’t like her because of her antics as a coach on The Ultimate Fighter and her trash talking before every fight. These are just tactics that help grow interest in her fights.
Even with all of her fame and recognition, Rousey
has yet to land any high level endorsements.
Most top athletes in their sport make a majority of their money through
endorsements. The only exception to this
is Floyd Mayweather, but he makes so much money from his fights and PPV cut
that he can get by without the endorsement money. I think that it is only a matter of time
until she will land an endorsement deal which will help grow and improve her
brand.
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Connect with Greg Monforte on LinkedIn.
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