It's a popular narrative: Baseball is dying! What will we ever do without America's pastime! Never mind that Major League Baseball is pulling in record revenues, pushing a Goodellian $9 billion. Sometimes the facts are inconvenient.But national television ratings are down relative to years past. That's not really up for debate. While the league continues to reel in billions with a "B" from television contracts, I suppose you could debate whether or not the current ratings matter or not. (Local ratings are going strong, though.)
However, there's one spot that for two days a year, the MLB could win the day. In fact, I think they should be winning these days. They need events that are ripe for appointment viewing. They need to own Independence Day and Labor Day.
