Under Armour has been clawing its way into the sporting goods industry for almost two decades now. They may finally be making moves that will solidify their well built brand. The big news of late was the historic signing of Notre Dame within the past week. Signing Notre Dame is the equivalent of getting to check mate in chess. Notre Dame football is big business. They are the second most valuable college football team in the country behind the University of Texas. In a Forbes article written by Monte Burke, University Vice President and Director of Athletics Jack Swarbrick said that “the largest financial commitment ever made by a brand to a university.”. In 2008 the University of Michigan signed an $8.2 million annual cash and equipment deal which was the largest ever. This deal could very well be upwards of $100 million total. You can read more about this major deal in Alexa Fontanella’s article for The Sports Complex.
