Sixers and Devils are "All In"

In the world of sports, there are certain categories that can be controversial. Some of these include alcohol for college sports and tobacco companies for really any sports. Finally, gambling is always a debated topic when it comes to successful sponsorship deals. While some professional teams have partnerships in the gambling sector, no team had a partnership with an online gaming company, that is until earlier this month. In early January, the Philadelphia 76ers and New Jersey Devils announced a partnership with Partypoker.com making it the first ever partnership in sports with an online gaming company.

HIO: Promoting Team Loyalty Through Social Media

On social media, whether a team is promoting the score of a game or a community charity event, groups of audiences will view the content differently. Social media is a broad swipe, sending bits of content to any and all followers or fans. It is impossible to distribute content that will hit only one target audience. The hope is that messages will appeal to a large base.