In my last post, I discussed the state of male tennis in the United States, focusing on the lack of prospects and national coverage. Now in general, male sports are more famous and receive more coverage than female sports, however, the Women’s Tennis Association (WTA) has made multiple strides in gaining popularity not only in the U.S. but throughout the whole world. Tennis is really the only sport where male and female competitions are televised together, receive equal prize money, and analyzed with equitable media coverage. A great deal of this is due to big names like Serena Williams (She also has a clothing line.) and Maria Sharapova (She also models). Needless to say, the WTA has found a way to gain more media attention, and it is through using individual players for not only their skills on the court, but their appearance as well.
