A five-hour time difference (to the East Coast) from the excitement in London has caused much discomfort for anxious Olympic fans who want to be a part of the action as it’s happening, not on a time delay by NBC. For those who are too impatient to wait until primetime, Twitter has come to the rescue. Athletes, media personnel, other fans watching live, sponsors, and broadcasting partners alike are “tweeting” before, during, and after every event. You may not have live access to some of the biggest events, but it’s impossible to miss out on the breaking news if you follow any major Olympic organizations (@USOlympic, @London2012, @NBCOlympics, @IOCmedia, @Olympics, etc, etc, etc).
As Twitter continues to play a major role in the spread of information, a few tweeters have made noteworthy contributions to the twitter-sphere throughout these first six days of Olympic action. Kevin Love, the big man off-the-bench and “designated photographer” for Team USA Men’s Basketball has humorously brought us along for the journey of his Olympic experience.
Hope Solo, the well-known (and outspoken) goalie for the US Women’s Soccer Team made some controversial comments regarding commentator, and former teammate, Brandi Chastain after their second win last weekend. Apparently Chastain had made some accusatory comments on air regarding the defense of the United States, and Hope Solo took particular offense. She began attacking Chastain via Twitter with the following message:
"Its 2 bad we cant have commentators who better represents the team&knows more about the game @brandichastain! Lay off commentating about defending and gking until you get more educated @brandichastain the game has changed from a decade ago. Its important 2 our fans 2 enjoy the spirit of the olympics.Its not possible when sum1 on air is saying that a player is the worst defender! I feel bad 4 our fans that have 2 push mute, especially bc @arlowhite is fantastic.@brandichastain should be helping 2 grow the sport"
The US Olympic Team members are not the only athletes active on Twitter from London, as many others are turning to the social media outlet to reach their friends and family at home. Similar to professional and collegiate teams, PR departments are encouraged to educate their athletes on how to properly use social media tools. Some athletes have disregarded this information and come off more strongly than Hope Solo; strongly enough to be dismissed from their teams for the remainder of the Games.
Michel Morganella, a Swiss Men’s Soccer player was kicked off the Olympic Team for inappropriate comments towards South Korea after a tough match with them on Sunday. His comments alluded to causing physical harm upon the South Korean team. Another dismissal cause Greek triple jumper Voula Papachristou’s Olympic dreams to come to an end after she posted a racist tweet; “With so many Africans in Greece, the West Nile mosquitoes will be getting home food!!!”
So there you have it. With its growth in usefulness and entertainment, Twitter can be your best friend or your worst enemy. If it breaks your heart to see the spoilers before watching events “live” on NBC in primetime, then refrain from Twitter for the next 10 days. Otherwise, enjoy the luxury of feeling as if you’re sitting in the stands watching your favorite athletes win Gold, from thousands of miles away.
Follow me on Twitter! @hzedeck
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