Full 90: Heineken Pours Rights with MLS

On Tuesday it was announced that Heineken will become the official beer of Major League Soccer beginning in 2015. This five-year agreement replaces Budweiser’s nearly 20-year sponsorship with the MLS. The agreement is valued at approximately $50 million.

Learfield Sports Acquire Nelligan Sports Marketing

The business of college sports is one of the biggest out there. Growing larger every year, college sports are a multi-billion industry. Though the NCAA is in a predicament right now with many issues, college sport will always be a money-maker and this past week, one of the power players, Learfield Sports made a big move in the world of college sports marketing.

Up Close and Personal: The Winter Equestrian Festival

2014 WEF

  This past Friday I had the pleasure of leaving behind cold and snowy Philadelphia, as I made my way down to Wellington, Florida for the Winter Equestrian Festival in Wellington..  It was there that I joined my girlfriend to take in a couple days of some of the highest level horse showing in the world.  An extra bonus was the 70-80 degrees weather for the duration of my stay.  Over 2,000 riders from around the world congregate each year, some coming and going just to compete in the shows which run from Wednesday-Sunday at WEF, others staying the entire 12 weeks, January-March.  I had been to shows before this one, but none prepared me for the magnitude of the Winter Equestrian Festival of Wellington.  In my previous experiences I could not really recall too much of the business aspect of the sport, in terms of sponsorship and their presence on digital media.

Under Further Review: FAU is a Naming Rights Case Study

Last week, Florida Atlantic University announced a 12 year, $6 million naming rights deal for their football stadium.  It was a time for joyous celebration, euphoria for a cash-strapped mid-level athletic department.  All that was left was to sign the dotted line and announce the whole shebang to the media.

On second thought, maybe that’s a bad idea….