Showing posts with label Sport Industry. Show all posts
Showing posts with label Sport Industry. Show all posts

Friday, October 17, 2014

Full 90: Heineken Pours Rights with MLS

On Tuesday it was announced that Heineken will become the official beer of Major League Soccer beginning in 2015. This five-year agreement replaces Budweiser’s nearly 20-year sponsorship with the MLS. The agreement is valued at approximately $50 million.

Monday, January 27, 2014

Becoming a Professional MVP: Help Me Help You

As athletes, we all want to perform at our best when it comes to game time; and so we strive to be as ready as possible through tireless hours of practice and preparation. One specific area of preparation that is rarely talked about amongst the average fan but is an understood necessity between coaches and athletes to be on the same page relates to their time spent in the film room.