Showing posts with label Endorsements. Show all posts
Showing posts with label Endorsements. Show all posts
Tuesday, March 11, 2014
Is Damian Lillard Leaving Adidas?
By:
Alan Liang
Thursday, June 6, 2013
NBA Sneaker Sales: Who is number one?
By:
Drexel SMTSU
As I’ve stated in previous posts, there are not too many
more lucrative ventures for NBA players than the world of high-priced sneakers.
The sales numbers for 2012 are in from SportsOneSource and the top sellers are
not much of a shock to be really honest. Michael Jordan still leads by a wide
margin with a $2 BILLION dollar sales figure (read my old post about Air
Jordan’s continued dominance if you do not believe me), followed by Mr. Chuck
Taylor and his Converse line. But those are givens, how did the current crop of
NBA stars stack up? Who was in the top 3 for currently active hoopers? (Hint:
Derrick Rose and Kevin Durant missed the cut)
Let’s see:
Thursday, May 23, 2013
How To Lose $16 Million With One Racist Phrase: The Sergio Garcia Edition
By:
Drexel SMTSU
Athletes and endorsements go hand and hand. I mean, we have:
LeBron James and Nike, RGIII and Adidas, and even Jimmy Johnson and Extenze
(yes, that was an attempt at humor). These companies want to market their
products by using the best of the best in various fields to make average Joes
want to go out and buy their ridiculous overpriced products. However, the
athletes also have an obligation to represent the company properly at all times
by not acting like an uneducated imbecile. This is where PGA golfer Sergio
Garcia screwed up…big time Tuesday night.
Thursday, April 25, 2013
Will He or Won't He Play?: Adidas’ $250 Million Problem
By:
Drexel SMTSU
Back in 2012, Adidas decided to invest a big-time shoe deal
in Chicago Bulls star point guard Derrick Rose, which was valued by numerous
sources at over $200 million dollars. Adidas has been number two in the
athletic wear industry behind Nike (and Michael Jordan, Kobe Bryant, LeBron
James, and Carmelo Anthony) for decades and they see Rose as the X-Factor that
could potentially close the gap on their rivals from Oregon.
Thursday, March 28, 2013
It Must Be The Shoes
By:
Drexel SMTSU
(Air
Jordan 11 Retro Bred)
Michael Jordan retired nine years ago. His last championship
with the Bulls came in 1998. He is 50 years old and unfortunately, he owns the
Charlotte Bobcats. Yikes.
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