Showing posts with label Samsung. Show all posts
Showing posts with label Samsung. Show all posts

Friday, May 16, 2014

Full 90: World Cup Roundup


We are 27 days away from the World Cup. Here’s what you need to know:      
  • Petr Cech, Gareth Bale, Robert Lewandowski, Zlatan Ibrahimović, Samir Nasri, Isco, and Carlos Tevez will not be featured in the World Cup.
  • 31 MLS players have been featured on the shortlist of World Cup teams, up from the 6 MLS players who played in South Africa.
  •  NIKE v. Adidas v. Samsung: The Battle for World Cup Supremacy

Tuesday, November 5, 2013

The Power of Jay Z: Samsung and the NBA’s New Relationship

The NBA is on the verge of receiving a major payday at the expense of Samsung, which will be taking over basketball arenas and televisions across the country. As the 2013-14 NBA season is underway, Samsung recently signed a whopping $100 million sponsorship deal, that would make the company the official handset, tablet and television provider of not only the NBA, but the NBA’s D-League, and WNBA. This deal will become one of Samsung’s most extensive partnerships, with the hopes of enhancing the game of basketball and providing a much needed and improved fan experience. If you have watched any of the games so far this season, I’m sure you have come across Lebron James’ new commercials with Samsung. The endorsement with such an elite and high caliber player like King James is only the beginning of the company’s takeover. This is a significant deal for Samsung because it is furthering their push to top their competitor Apple, and become dominant in their market.