We all know how expensive a Super Bowl commercial time slot can be. New mind-boggling numbers are published every year than make us all scratch our heads and wonder how it could possibly be worth it. The funny thing is, we're not even considering how much it costs to actually make a commercial. Well, for this year's Super Bowl ad, Chevy picked a nice round number to spend on the production of their commercial. $10K, a hefty sum for just about any aspiring artist or filmmaker, will be awarded to the winner of this year's Chevy Share to Win contest and, of course, their ad will be featured during this year's Super Bowl.
It's not a new concept, allowing anyone to submit their own homemade commercials and then picking the one you like best, but it's creative and can benefit both parties greatly. We'd like to know what you think of the idea, and don't forget to vote for my friend Cal, who has a video in the running, here.
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