In an interview for an internship with a small marketing agency, the owner provided his view on marketing. He compared marketing to a magic trick, an illusion, with the goal to fabricate a desired emotional response and action. With that end goal in mind, the difficult task is getting the target audience to the end.
While I agree a marketing campaign is a journey, I politely disagreed. From my vantage point, marketing is more like storytelling than a magic trick. Guiding consumers through a story is innocent and entertaining. Any comparisons to purposeful deceptions or illusions provide the wrong perception.
Don't agree? Here is an easily digestible example.
Generally, marketing a product or service needs a strategy as a guide, just as a story has a plot. You need to create an overarching journey for your set of target consumers. For example, if you wish to entice young mothers to purchase a family pack to a minor league baseball game, you need a strategy. You ultimately need to make the mothers find value in your minor league game experience. You want to craft your story in a way that makes attending a game an irresistible opportunity.
Usual marketing initiatives with this goal in mind would likely be discounted family tickets or concessions discounts. These are trite and quite old-hat. Imagine being a young mother who is a non-user of baseball. Even with discounts, there is no value. You need to spin the story and experience so that there is irresistible value.
This can be done by creating a theme night centered around young mothers and their families. A furniture store that sells furniture for children could spend money to showcase a sampling of furniture sets near the main gate. A crib manufacturer may be interested in holding a crib safety seminar prior to the game. A cereal manufacturer may be interested in testing a new flavor of kids cereal during the game to add to their market research data. These are the thoughts in the minds of young mothers and families: furniture, safety, and what to feed their children.
When marketing, the possibilities are endless and are only limited by a lack of creative thinking, just like when telling a story.
Hey I my friends I tell you something can you give me answer please. f you are having problems answering these questions, really sit down and give yourself some time to think through what is important to you in life. Because, if you don't know your values, you will never know if you are meeting them or not. You will never know if you are compromising them in any way. Not knowing may create stress and tension in your life without you being able to identify where that stress or tension is coming from. Our values are different to our beliefs. Beliefs tend to arise more from our upbringing and the people around us as we are growing into adulthood. Values are the things that we are born with that are unique to us and dictate the decisions we make in life. All decisions, however large or small. At some point, our values will have an impact on our life choices, our personal mantra and our professional decisions.
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