S4SC: Legendary Former Marketing Executive Sonny Vaccaro to Speak at Drexel

Sonny Vaccaro, legendary former Nike marketing executive, will speak at the 2nd annual Sport for Social Change Conference presented by the Drexel Sport Management Student Union (SMTSU) on Friday, Nov. 14, 2014, the SMTSU announced Wednesday.

The title of Vaccaro’s lecture is “College Sport at a Crossroads: Perspectives on the Demise of NCAA,” which will feature his experiences helping to grow the Nike empire, while fighting for student-athlete rights along the way. He will deliver his lecture from 11-11:50 a.m. on Nov. 14.

Sport For Thought: 10 Tips for Success with the Director of Client Services from Octagon

It's not everyday when I am given the opportunity to speak with and receive a lecture from one of the top sports and entertainment marketing agencies in the world. Over Spring break, I had the opportunity of participating in a study abroad program in London England, for a British Sport & Culture class. As a class, we were able to tour amazing sports venues like Lord's Cricket Arena, Wimbledon, and Chelsea Academy, as well as hearing unforgettable and informative presentations. Among the presentations, a lecture by Jacinta Fisher, Client Services Director for the sports marketing agency Octagon, resonated with me most.

FIFA World Cup 2014: Pokemon Stadium

 

The teams have been selected and the World Cup is just around the corner. There has been a last minute team added to the cup this year, and it happens the be comprised of Pikachu and friends. Yes, there will be Pokémon in the stadium this year! If you don’t get that joke it probably just means you didn’t grow up glued to a Nintendo 64 like I did. It’s ok though, all you need to know is that Adidas, The Pokémon Company, and Japan’s National Team will be teaming up in a new exciting marketing plan. 

The Drexel Connection: Michael Lawson

This week the Drexel Connection spotlights Michael Lawson. Michael currently is the CEO and President of 4A Management as well as being a professional sports agent. Some of his more popular and known clients include Chris Johnson of the Tennessee Titans and Troy Polamalu of the Pittsburgh Steelers. Michael is very relatable to us as college kids because he too started off as an intern somewhere very small. Specifically he started off interning with the Cincinnati Cyclones. From there he went on to work alongside our fellow Drexel SMT Professor Brett Burchette with Nelligan Sports Marketing as the regional director.

HIO: Marketing is Storytelling

In an interview for an internship with a small marketing agency, the owner provided his view on marketing. He compared marketing to a magic trick, an illusion, with the goal to fabricate a desired emotional response and action. With that end goal in mind, the difficult task is getting the target audience to the end.

Co-op Confidential: Gregory Monforte

Name: Greg Monforte

Year: Pre-Junior

Company: Turnkey Sports & Entertainment

Location: Haddonfield, NJ

Position: Market Intelligence Intern

Who is Turnkey Sports & Entertainment?

Turnkey Sports & Entertainment is broken into two main areas of focus.  The first is Market Intelligence.  Market Intelligence has two parts, surveyor which works with teams and leagues to custom market research and prospector which automatically finds, appends, and scores sales leads.  The second area of focus is Executive Recruiting that helps teams and leagues fill different positions in the organization. 

The Sports Biz Report Podcast - Episode Two