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| From SportsBusinessJournal.com |
In the latest edition of “things Ryan finds cool” we go back
to the NHL to see how the Los Angeles Kings are changing the social media game
for pro sports, one Tweet at a time. Chris Botta’s SportsBusiness Journal article this week takes a look at the franchises’ official Twitter page, “@LAKings:
irreverent, entertaining, sarcastic and controversial.”
Three years ago, LA ranked 29th out of 30
franchises in website engagement (calculated as “average time spent per user.”)
According to the most recently league data, the franchise now ranks first in
the league. The Twitter page has also added over 37,000 followers since April 1
of this year. This can largely be attributed to the social media staffers, who
use Twitter as a fun way to engage with the fans. Over the years, official
social media pages have given just facts and figures—consistently dry and
lacking for engagement. The Kings are changing that by breaking the rules. Who’d
expect to ever see smack talk from a team’s official Twitter? Certainly not me,
but the Kings are giving fans just that. Twitter is aiding in adding some heat to
their playoff series, on and off the ice (Ahahaha, I get it; the games are in
Phoenix and LA. Hot. Funny!)
Regardless, I think this is good. Heaven knows the league
needs something to talk about come Stanley Cup Finals time (I certainly don’t
care about New Jersey or the Phoenix Red Jackets right now.) I like a little
smack talk, especially when it’s witty. Just reading last night’s Tweets during
Game 2 of the Western Conference Finals made me chuckle—it’s akin to reading
fans Tweeting about the game (but with less cursing and anger.)
For example, “Not great at math, but #LAKings getting a whole
bunch off PP time. They kind of need the practice anyway.” @LAKings 10:41p.m.
It’s smart, it’s funny, it’s original, and it’s giving us
all something to talk about. That’s a mix fit for royalty, don’t you think?
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