This past Memorial Day weekend featured one of the most thoughtful and most special kinds of promotions. Shown on ESPN throughout the weekend was the clip of a father surprising his children at home plate after a special run around the bases type promotion. However, the catch was that the kids had not seen their father in months because he was fighting for our country over in Afghanistan. It was an emotional moment for the family involved and a moment that almost everybody watching could find a way to relate to.
My question becomes why were the Minnesota Twins the only team to do this? We have seen these types of reuniting before and they typically seem to be a huge hit. Just because the promotion does not directly bring in added revenue makes no reason that more teams should not run promotions like this. They cost virtually no money to run and the media eats them up. If you are running a sports organization, then why not get your name out there in the best possible way by reuniting military families on Memorial Day.
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