The New York Mets are often known as the "second" best baseball team in New York. This year however the Mets are trying to gain a bit more publicity as they celebrate their 50th Anniversary as a major league franchise. The Mets began in 1962 and over fifty years have accomplished two World Championships and a ton of heartache for fans. This year however, the organization plans to give its fans a world class celebration. In January the Mets launched their anniversary campaign of "Mets50". This campaign has in my opinion been marketed to excellence as the team branded its new 50th Anniversary logo in a very efficient way. The 50th Anniversary path is on all uniforms and hats, as well as a sign on the fence in left-center. Along with this logo, the Mets launched a series of anniversary merchandise and has had special events such as: alumni dinners, the "Greatest Mets of All-Time", and even special meet-and-greets for season ticket holders.
Being in the same city as the Yankees often has its disadvantages. The Mets hope that this campaign will help their struggling ticket sales and bring fans into the stadium. So far the Mets find themselves with a 18-13 record, and only a half game behind the first place Nationals in the NL East.
More information for this campaign can be found at: www.mets50.com
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