Friday, June 1, 2012

Interviewing: practice (and preparation) makes perfect

At the career center and the university, this week has been a heavy week of interview practice, mock interviews, tough interview question workshops, and the like.  Interviews come in many shapes and sizes, including phone interviews, Skype interviews, one-on-one interviews, group interviews, and panel interviews.  I’m sure there are others but the one in particular that I wanted to focus on was the one-on-one in-person interview.  This is the most common one that you will experience in your career with a panel interview not too far behind.

Let’s start off by stating the obvious- dress formally, conservatively, and ideally in a suit.  I’m reminded of a scene from Remember the Titans when Coach Boone says to his players, “You will wear a jacket, shirt, and tie. If you don't have one, buy one, can't afford one then borrow one from your old man, if you don't have an old man, then find a drunk, trade him for his.”  I don’t know if I’d go as far as the last method of acquiring a suit but you get the point.  Despite our industry being more casual in nature than let’s say Wall Street, do not show up dressed like you are about to play a game of pick-up basketball or like you’re going right from the interview to play 18 holes of golf.  Start off on the right foot!

Other before-the-interview tips include: do your research and prepare questions to ask.  Research includes visiting the team/organization website, searching for them on Google, and reading about them in industry publications like The Sports Business Journal.  Also, part of researching the position includes knowing the job description inside and out.  Know the bullet points like the back of your hand and be able to address each of them as they pertain to your skill set and personal experiences.  Finally, prepare 3-5 good questions to ask the employer.  Don’t ask about a recent trade rumor or who they might draft or why they just signed so-and-so to that many years or that much money.  Ask about the company culture; ask about the ideal candidate; ask about the room for growth and if there is an opportunity to get professional training.  All of these things show that you are genuinely interested.

Practice, practice, practice.  Practice with a friend, professor, career counselor, or even just yourself.  There is no way to tell what questions that you will be asked during an interview but there are standard questions that should be easy to conquer- tell me about yourself, what is your greatest strength, where do you see yourself in 5 or 10 years.  Be ready but don't sound robotic...

Then there is the actual interview.  This is your time to shine.  Sell yourself.  Tell them why you are the best person for the job.  Be confident but not cocky.  More than anything, answer the question that you were asked, provide details and examples every chance you can get, and answer questions with passion and enthusiasm.  Lastly, be the expert in the room on your resume; don’t be surprised by a question that someone asks if it pertains to your resume.

Think you are done?  Not quite.  After the interview concludes, close it with a great handshake, ask for their business card, and thank them for their time.  Now comes the differentiator- that same day or at least within 24 hours, send a thank you letter and thank you email reiterating your interest in the position and in the company.  If you promised to send them additional documents like a list of references or a portfolio of your work, this is the time to do it.

Do not be Robert California - http://www.youtube.com/watch?v=7wn_gOirK8Q. 

Do not be Dwight Schrute - http://www.youtube.com/watch?v=R-rVUMRBj9E.

Wednesday, May 30, 2012

UEFA Euro Is Coming




The UEFA Eurocup is rapidly approaching, and for the first time ever the most prestigious European soccer tournament will be hosted by Poland and the Ukraine. It was a bold move by UEFA president Michl Platini, who has made it clear that one of his goals for his tenure as president is to dive einto less explored markets. Everything seemed to be coming along smoothly, with Poland building four new beautiful stadiums in the cities of Gdansk, Warsaw, Poznan, and Wroclaw. Over the past two years, Ukraine has built two stadiums, opened four airports, and unveiled a fleet of high-speed trains. It has spent $14.5 billion on preparations for the Euro 2012 football championships, a whopping sum for a small GDP country. Workmen have been tidying up outside Kiev's impressive web-roofed Olympic stadium, the venue for the July 1st final.  

However, on the eve of the continental tournament, the Ukraine is staring at a public relations disaster that is almost out of control. Jailed opposition leader, Yulia Tymoshenko, launched a hunger strike in April of 2011 after saying she was beaten by prison officials. Yulia V. Tymoshenko used to be the Prime Minister of the Ukraine and was regarded as a hero of the country’s “Orange Revolution.” The Orange Revolution used to be the party that opposed current president Viktor Yushchenko, a former Kremlin who seems to be stuck in Russian communist ideals. German chancellor Angela Merkel has vowed to boycott the games in the Ukraine (where Germany will play most of its games) and there might be other western leaders who will follow suit.

History has shown us how sports and major sporting events can change the future of a nation and of the people involved, with a perfect example being the 1995 Rugby World Cup in South Africa where the national rugby team played a major role in ending with the apartheid. Instead of “punishing” the Ukraine with what will likely not help with the release of Yulia Tymoshenko, leaders should be working on making the Eurocup 2012’s legacy a very positive one for two nations that have been struggling with poverty and corruption since their communist days.

By: Kevis G. Pinto

Tuesday, May 29, 2012

Chasing the Giant: Finding the Answer to SportsCenter


Quick! Name a television program distributed to a national audience dedicated exclusively to sports news and highlights… NOT named SportsCenter.

Can’t do it? That’s because there isn’t one—Over 30 years since ESPN’s founding and their flagship program stands as the only nationally-broadcasted sports news show. Are you as weirded out by this as I am? I know Fred Bucher is—his recent SBJ op-ed piece looks into Fox’ attempt to create a national sports network to serve as a rival to the ESPN superpower.

Could the ESPN juggernaut be matched by whatever brainchild Fox can muster? Bucher seems to think that any rival network (whether Fox, NBC Sports, or upstarts like Google or YouTube) would need an answer for the currently un-matched SportsCenter.

Can anyone create another national sports news channel? Could such a channel draw the lifeblood of this industry—live events? The NFL is well-entrenched as ESPN’s main squeeze. It will be interesting to watch how this unfolds in the coming months/years.

What do you think? Post your comments below!

Monday, May 28, 2012

The Special Kind Of Promotion



This past Memorial Day weekend featured one of the most thoughtful and most special kinds of promotions.  Shown on ESPN throughout the weekend was the clip of a father surprising his children at home plate after a special run around the bases type promotion.  However, the catch was that the kids had not seen their father in months because he was fighting for our country over in Afghanistan.  It was an emotional moment for the family involved and a moment that almost everybody watching could find a way to relate to.

My question becomes why were the Minnesota Twins the only team to do this?  We have seen these types of reuniting before and they typically seem to be a huge hit.  Just because the promotion does not directly bring in added revenue makes no reason that more teams should not run promotions like this.  They cost virtually no money to run and the media eats them up.  If you are running a sports organization, then why not get your name out there in the best possible way by reuniting military families on Memorial Day.