We are 27 days away from the World Cup. Here’s what you need to know:
- Petr Cech, Gareth Bale, Robert Lewandowski, Zlatan Ibrahimović, Samir Nasri, Isco, and Carlos Tevez will not be featured in the World Cup.
- 31 MLS players have been featured on the shortlist of World Cup teams, up from the 6 MLS players who played in South Africa.
- NIKE v. Adidas v. Samsung: The Battle for World Cup Supremacy
NIKE
has released its memorable commercial, “Winner Stays”. This ad, which begins as
a pickup game, transpires into an World IX match between the greatest talent on
the planet. Over four minutes in length, the commercial features elitists such
Cristiano Ronaldo, Neymar, Wayne Rooney, Eden Hazard, Andrea Pirlo- even Kobe
Bryant, Anderson Silva, and the Incredible Hulk get in on the action.
Adidas has
been relatively quiet with releasing new advertsiments since the company’s
March release of “Leo Messi on road to the 2104 World Cup”. This ad features around the company’s most polarizing salesman, Leo Messi. The ad
showcases Messi’s new adiZero F50
boot.
Samsung was a late addition to the
mix. Titled “The Ultimate Team”, this comprehensive campaign showcases the heroic
efforts of many of the top footballers in the world. Ronaldo, Messi, Falcao,
Rooney, Mario Gotze, and Landon Donavon included, join forces to save the planet
from aliens. With the purpose of paralleling the intricacy of the Samsung
Galaxy with the skill-work of these footballers, Samsung makes its mark by
rallying consumers around the World Cup. This two-part campaign, "Football will save the planet", showcases
the recruitment and the training process of Samsung's dream team.
Bottom-line:
If Adidas has played its cards right,
expect the brand to release a star-studded commercial of its own within the
next month. NIKE wants the World Cup, Adidas needs it.
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