Friday, May 16, 2014

Full 90: World Cup Roundup


We are 27 days away from the World Cup. Here’s what you need to know:      
  • Petr Cech, Gareth Bale, Robert Lewandowski, Zlatan Ibrahimović, Samir Nasri, Isco, and Carlos Tevez will not be featured in the World Cup.
  • 31 MLS players have been featured on the shortlist of World Cup teams, up from the 6 MLS players who played in South Africa.
  •  NIKE v. Adidas v. Samsung: The Battle for World Cup Supremacy
NIKE has released its memorable commercial, “Winner Stays”. This ad, which begins as a pickup game, transpires into an World IX match between the greatest talent on the planet. Over four minutes in length, the commercial features elitists such Cristiano Ronaldo, Neymar, Wayne Rooney, Eden Hazard, Andrea Pirlo- even Kobe Bryant, Anderson Silva, and the Incredible Hulk get in on the action.

Adidas has been relatively quiet with releasing new advertsiments since the company’s March release of “Leo Messi on road to the 2104 World Cup”. This ad features around the company’s most polarizing salesman, Leo Messi. The ad showcases Messi’s new adiZero F50 boot. 


Samsung was a late addition to the mix. Titled “The Ultimate Team”, this comprehensive campaign showcases the heroic efforts of many of the top footballers in the world. Ronaldo, Messi, Falcao, Rooney, Mario Gotze, and Landon Donavon included, join forces to save the planet from aliens. With the purpose of paralleling the intricacy of the Samsung Galaxy with the skill-work of these footballers, Samsung makes its mark by rallying consumers around the World Cup. This two-part campaign, "Football will save the planet", showcases the recruitment and the training process of Samsung's dream team.



Bottom-line:

If Adidas has played its cards right, expect the brand to release a star-studded commercial of its own within the next month. NIKE wants the World Cup, Adidas needs it.

---
Matt Puzio is a pre-junior in Drexel’s Sport Management program. From West Windsor, NJ, Matt is an active member of the Pi Kappa Alpha Fraternity. Matt has assisted Drexel professor, Dr. Ellen Staurowsky, in her Title IX research which resulted in a publication and a chance to speak at the 2013 NCAA Scholarly Colloquium. Matt has completed his first Co-op with Trenton Thunder.  Follow Matt on Twitter @mattypuz.

No comments:

Post a Comment