Showing posts with label Chris Paul. Show all posts
Showing posts with label Chris Paul. Show all posts

Friday, May 9, 2014

Market Power: NBA Postseason Edition


The NBA postseason has been off to a thrilling start. With five out of the eight series in the first round going to seven games, you can’t ask for a more exciting start. There have also been some big headlines this postseason including Donald Sterling’s racist comments, Roy Hibbert’s disappearance for so many games and the Mark Jackson’s firing in Golden State after a first round exit to the Los Angeles Clippers. Even though there have been a number of headlines, I decided to take a different route by taking a look at which remaining players left in the NBA postseason companies should target to help market their company. I purposefully left out LeBron James and Kevin Durant in this because they are the two obvious picks. Here are my top three.