Every summer,
a phenomenon known as the "Wimbledon Effect" comes into
effect as a result of the most historic grand slam tournament held in London.
The tournament takes place on the legendary grass courts of the All
England Tennis and Croquet Club. As imagined, Wimbledon has a booming effect on
tourism in London during which the two-week tournament occurs. However,
"the Wimbledon effect" is primarily associated with increased
membership in athletic clubs as a direct result of the tournament.
