Under Armour is taking over the world of college sports. Although this statement may not be completely accurate, the company sure is making major deals to compete with fellow competitors Nike and Adidas. The company endorses top athletes such as Michael Phelps, Tom Brady, Lindsey Vonn, and Cam Newton, as well as becoming the official apparel provider to the up and coming National Lacrosse League. However, most recently Under Armour has shown much interest in college football by providing Auburn's uniforms in the national championship game and most recently signing a $100 million dollar equipment deal with Notre Dame.
