The NBA is on the verge of receiving a
major payday at the expense of Samsung, which will be taking over basketball
arenas and televisions across the country. As the 2013-14 NBA season is
underway, Samsung recently signed a whopping $100 million sponsorship deal,
that would make the company the official handset, tablet and television
provider of not only the NBA, but the NBA’s D-League, and WNBA. This deal will
become one of Samsung’s most extensive partnerships, with the hopes of
enhancing the game of basketball and providing a much needed and improved fan
experience. If you have watched any of the games so far this season, I’m sure
you have come across Lebron James’ new commercials with Samsung. The
endorsement with such an elite and high caliber player like King James is only
the beginning of the company’s takeover. This is a significant deal for Samsung
because it is furthering their push to top their competitor Apple, and become
dominant in their market.
