Showing posts with label NRA. Show all posts
Showing posts with label NRA. Show all posts

Thursday, April 4, 2013

Water Cooler Talk: Case Study on Controversial Sponsorship


Florida Atlantic University was recently in the news for all the wrong reasons.  They had agreed to a naming rights deal for their stadium with GEO Group.  GEO Group has a controversial past and also runs for profit prisons.  This decision caused a lot of backlash not only from the students but also the community.  Even though the company’s founder gave a lot of money to the scholarship programs at the school this was not enough to stop the backlash.  Finally earlier this week after a month and a half of controversy, Florida Atlantic dropped their deal with GEO Group.