The saying "a picture says a thousand words" is a true, if not overly used expression. But as Facebook's recent acquisition of photo-sharing social media platform Instagram proved just two weeks ago, a picture, or rather a way to share a picture, is worth a billion dollars.
It's surely frustrating for sports franchises, having new platforms such as Instagram and Pinterest pop up just when it feels like they're really getting the hang of Facebook and Twitter. Staying ahead of the social media curve is important though, and that means we will surely see many teams popping up on Facebook's new baby in the near future. In fact, some teams like the Celtics, Knicks, Bulls and Eagles have already jumped on the opportunity to create some more brand exposure and build stronger relationships with their fan bases.
We can all agree it's a pretty sweet app with a simple, attractive layout, but how can teams use it? It's pretty simple, really. Use it for whatever you want to promote. New facilities, a new ad campaign, a particular event or promotion. Instagram can serve essentially as a digital billboard in a way that not even Twitter can. Below, check out a picture from the Eagles' Instagram account (@philadelphiaeagles), with the caption "Jeremy Maclin participating in our first #Google + hangout #philadelphiaeagles".
-Written by Dan Mullin
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