It’s not a stretch to say the Washington Redskins’
quarterback Robert Griffin III may be the most visible player in the National
Football League. Whether it’s commercials, magazine covers, or the lead
headline on ESPN, “RGIII” is basically everywhere thanks to his prowess on and
off the field.
However, in recent weeks, much has been made about Griffin
III’s candid comments to the media during press conferences about his knee
rehabilitation from off-season surgery. Coach Mike Shanahan has maintained a
“slow and easy” approach to Griffin III’’s knee while Robert feels he could
play a game tomorrow and thus, should have an increased workload during
practice. Griffin III’s willingness to publicly disagree with his coach as
caused a bit of a media storm, especially when Griffin III told reporters that
he “did not like” his rehab program.
Now the point of this article is not criticize the young
quarterback as much as it is to call him to realize an important point: the
media can turn on you in a second and that’s when the money goes as well.
Griffin III is a straight shooter during interviews. He gives his 100% honest
opinion at all times, which proves that he is a bit naïve. He has to realize
that he may just be the most marketable athlete in the world. Everything he
says, no matter how insignificant is going to be analyzed and maybe even
over-analyzed. Thus, he has to be smarter in how candid he chooses to be when
speaking publicly.
In his rookie season, RGIII was near the top in jersey sales
for all NFL’ers, proving that fans (even of other teams) love the 23 – year
old. To keep being profitable and at the top, Griffin III has to learn how to
play the media’s game, meaning saying the “right” thing even if it is not
necessarily the truth. It may not be fun, but it’s better than ending up like
Jay Cutler, Phil Rivers, or Michael Vick. All it takes is for a new phenom to
arise and take all the Gatorade and Adidas endorsements…
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Aaron J. Coleman is currently a sport management major at Drexel
University in Philadelphia, PA minoring in Communication (with a focus in
Public Relations). He was born and raised in Upper Marlboro, MD, a suburb
outside of Washington, DC. He is currently a supervisor for Drexel’s Intramural
Sports program and also an intern for the Arena Football Legaue’s Philadelphia
Soul franchise. He covers the Chicago Bulls, New York Yankees, and Washington
Redskins (his favorite squads along with the Washington Capitals and Drexel
Dragons) for sportsfansnews.com. Follow Aaron on Twitter @shutupCole.
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