Global Scope: FC Barcelona's Corporate Sponsorship

If there is one thing every team in all the sports leagues around the world have in common is the need to get money to build a competitive team. Even though they are regarded by many fans as the greatest football club in the world, they are no different from everyone else in their quest for the most lucrative deal out there. One could argue that they had been somewhat different, because during the club's 113 year existence they kept a tradition of avoiding corporate sponsors on their jerseys. Times have changed.