Global Scope: Farewell to a Cricket Legend

At the end of the week, one of the greatest athletes of our time and a true cricket phenomenon will be playing his last test match ever, an unparalleled 200th! Ultimately it will be the last chance India fans have to watch their star batsman Sachin 'The Little Master' Tendulkar in action, since he has recently retired from T20s and One Day Internationals (ODIs) already. This could essentially mean the sun is setting for Tendulkar's gigantic brand, who's appeal basically dominated the big money game in India, selling a dozen of products every year. Actually, his brand allure was on full display this week after a massive crowd of people swarmed the Wankhede Stadium in Tendulkar's hometown of Mumbai in order to get tickets for his farewell match on November 14. Unfortunately for those fans only 6,000 tickets were being sold online, and the website offering the services (Kyazoonga.com) crashed after a record 19.7 million hits were registered. This may seem as a surprise, but if you ask anyone in the streets of Mumbai what they think of Sachin Tendulkar, chances are they'll respond with a popular local saying: "Cricket is our religion and Sachin is our God."