Thursday, May 19, 2011

Drexel Athletics Outsources Sports Marketing Rights

Drexel University Athletics has decided to partner up with Front Row Marketing Services to bolster their corporate sponsorship revenue.  The move was made to enhance the Drexel Athletics brand, increase revenue, and expand partnerships.  Front Row Marketing Services will help Drexel generate profit on their increasing success in all sports.

Front Row is a subsidiary of Comcast-Spectacor.  Their collegiate clients include Temple University and the Colonial Athletic Association, among others.  The company has over 45 different clients in a variety of sports marketing areas.  In professional sports, Front Row works with the Philadelphia Flyers, Philadelphia 76ers, Philadelphia Soul, and Philadelphia Union.  Marketing expert Richard Sherwood formed the company in 1998.

Drexel University is hosting some major sporting events in the future.  In 2011, Drexel will be hosting the U.S. Open Squash Championships in the DAC.  Further into the future, Drexel will be hosting the 2012 NCAA Men’s Lacrosse Quarterfinals at PPL Park and even further into the future they will be hosting the 2013 NCAA Lacrosse Championships at Lincoln Financial Field.  The major events paired with an athletics program that is building momentum every season, Front Row Marketing Services should have solid ground to start building a successful partnership.
-Written by Kevin Rossi

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