Friday, May 6, 2011

SIAP Hosts Overbrook High School

On Tuesday, May 3, the Sport Management Student Union (SMTSU) at Drexel University hosted Overbrook High School as the first school to participate in the organization's Sports Industry Ambassadors Program (SIAP).

Approximately sixty 11th and 12th graders from the nearby high school came to Drexel to learn about sport management. Once they arrived, students were led on a campus tour by SMTSU Director of Marketing, Hayley Zedeck.

After the tour, students were brought back to the Goodwin College of Technology and Professional Studies for a presentation, given by SMTSU President Kevin Giordano. Among topics discussed were a general overview of the sports industry, the advantages of working in sports, and an overview of sport management. The day concluded with the presentation of a case study on sports marketing. Students were then tasked with creating their own sports franchise and developing a basic marketing plan.
Following the experience, Deanna Richmond, Physical Education teacher at Overbrook High School, complimented the SIAP by noting, "GREAT JOB!! Our students were glad they participated." For pictures, visit our Facebook page by clicking here.

SIAP intends to expand the program by engaging other Philadelphia area schools in the near future. The goal of the program is to introduce the sport management industry to inner-city students while encouraging students to graduate high school and continue their studies in order to achieve their professional goals. For inquires about the Sports Industry Ambassadors Program, please email the Sport Management Student Union at

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