Wednesday, July 25, 2012

The Olympic Brand

A recent study that was conducted by Brand-Finance reported that the Olympics brand has experienced an 87% increase since the 2008 Beijing Olympic Games. In 2008 the Olympics brand was valued at $25.4B and now it has been reported to have a value of $47.6B. If that wasn't impressive enough, they are the second most-valuable brand in the entire world, second place only to Apple at $70.6B. 


The powerful Olympics brand is worth more than all of its sponsors including Samsung, GE and Coca-Cola. Also, the Olympics is the most valuable brand that is of Greek origin, and is worth 134 times more than the National Bank of Greece, which is worth $354M. The International Olympic Committee (IOC) has costs of less than 10% of revenue, which leaves $4.6B for distributing and investing in different sports all throughout the world.  




Global RankBrandBrand Value (Millions)
1Apple$70,605
n/aThe Olympics$47,569
2Google$47,463
3Microsoft$45,812
4IBM$39,135
5Walmart$38,320
6Samsung$38,197
7GE$33,214
8Coca-Cola$31,082
9Vodafone$30,044
10Amazon.com$28,665
18McDonald's$22,230
94Panasonic$9,233
136Visa$7,087
292Dow$3,061
364Acer$2,982
453P&G$1,421
(Sports Business Journal)

2 comments:

  1. Awesome post Kevis. Amazing that Apple's brand is so strong. Read that last quarter they sold an average of 1200 iPhones per hour and something like 138 iPads per minute.

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