Anyone who has watched a college hoops game this year has surely taken notice of a new trend in student sections across the country- enormous head cutouts of players and coaches. I personally find a giant cutout of a player's head bobbing back and forth behind the backboard as an opposing player tries to sink free throws absolutely hilarious, but as Partnership Activation points out in this blog post, it can also serve as a great marketing tool. Not only is it great for the player who's giant head is being bounced around the student section, but apparel partners could get some nice exposure out of the deal, and it may even help with recruiting! Here's a video from a UNLV-SDSU game where you can see a great cutout of UNLV star Mike Moser:
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