For our Sport Management (SMT 612) - Development and Fundraising project, our group decided to use this opportunity to raise $500.00 for Coaches vs. Cancer (CVC). According to the American Cancer Society, Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. Coaches vs. Cancer has raised nearly $75 million, averaging $4,687,500 per year since 1995.
We picked CVC because not only are we sports management grad students and this is a sports related cause raising money and awareness to defeat cancer, but many of the coaches involved in CVC are victims and survivors of their own personal battle with cancer. Jim Boeheim at Syracuse, Jim Calhoun at UCONN, and Pat Summit at Tennessee are just some of those coaches.
Our instructor, Assistant Professor Brett Burchette (@athdevelopment), wants us to grow and develop our fundraising skill set through designing our own fundraising plan, make a unique case statement, develop a list of prospecting donors, write fundraising appeals, utilize social media to spread word of mouth and to fundraise, use contact logs and strategic database management, and implement stewardship practices to properly thank donors.
Specific to our project, we made a decision to strategically brand our program with the Drexel University name and CVC. Our website, DrexelCVC.com, is a branded url that redirects to our FirstGiving website required for the project. This allows us to easily spread the word of mouth of our campaign with a branded name instead of tedious directions to our FirstGiving page or relying on following up with donors with emails and hyperlinks at a later time.
We are heavily relying on social media through Facebook, Twitter, blogging and LinkedIn. Our letter appeals, peer-to-peer and email solicitations, and personal social media messaging all include using our branded name, DrexelCVC.
However, we need the entire Drexel community to help us reach our goal. A simple $10 donation by our fellow Dragons will do more than allow us to successfully complete a class project, but link our great school with a great cause in a sport affected greatly by cancer.
A college basketball player battles on the court for only 5 months, a cancer patient battles all year. Help us win this fight and donate now!
The Drexel Sport Management graduate students in the project are Daniel Izzo, Cory Robertson and Matthew Checchio.
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