With the blossoming advent of internet media, industry giants (and owners of YouTube) Google are looking to start making big moves in the online sports streaming sector. Watching games online is rapidly becoming popular, with sites such as ESPN3.com and ATDHE.net. While ATDHE.net has been shut down due to a law suit against UFC, there is certainly room for movement within the market.
YouTube broadcasted the Indian Premier League last season, and is reportedly looking to build upon the success. They are reportedly in talks with the NBA and NHL, according to a Bloomberg.com report. Online streaming could certainly be a large part of the future of sports broadcasting industry, especially when it comes to being able to stream on a mobile device.
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