Monday, March 21, 2011

Rossi, Zedeck Join SMTSU Leadership

Kevin Rossi                        Hayley Zedeck
General Understudy            Director of Marketing

PHILADELPHIA, PA: The Sport Management Student Union (SMTSU) at Drexel University announced today two new additions to organizational leadership. Joining the current group of student officers for spring term are Kevin Rossi, as General Understudy, and Hayley Zedeck, as Director of Marketing. Both are freshmen in the program with the drive and motivation the organization looks for when reviewing candidates for officer positions.

As General Understudy, Kevin Rossi is responsible for assisting other officers with their overall duties and responsibilities. In this role, Kevin will gain experience assisting each area and department within the organization. A Pennsylvania native, Kevin has industry experience working as a Sales Associate at Double Eagle Golf and as the Tee Ball Coordinator for Morrisville Little League in Morrisville, PA. 

As Director of Marketing, Hayley Zedeck is tasked with increasing membership, controlling the overall message and brand of the organization, and implementing innovative marketing programs and strategies. Originally from New Hampshire, Hayley has industry experience working in minor league baseball with the American Defenders. A former two-sport high school varsity athlete, she is also very involved on campus. Specifically, Hayley serves as the Assistant Athletic Chair for her sorority, Alpha Sigma Alpha, and is a Team Manager for Drexel Women’s Softball.

SMTSU President, Kevin Giordano, took time to comment on the news. “As two of our most active members, both Kevin and Hayley have proven their dedication to the organization and it makes sense for them to join our team of officers. They possess outstanding leadership qualities and have real-world industry experience. I am excited to have them aboard and look forward to working closely with them in the time ahead.”

The General Understudy and Director of Marketing positions are new roles within organizational leadership. Kevin and Hayley join seven others at the officer level and will serve a 6-month term.  Their positions, like all officer positions, will be up for election again in the fall.

Established in early 2011, the Sport Management Student Union (SMTSU) at Drexel University operates as the only student organization operating under the Sport Management Program at Drexel. For SMTSU inquiries, please email


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