Tuesday, April 26, 2011

Wharton Sports Innovation Conference 2011

On Friday, April 8 2011, Wharton's Sports Business Initiative played host to the 2011 Wharton Sports Innovation Conference, which featured panel discussions and keynote speeches from some of the most innovative and forward-thinking professionals in the industry. 

Highlights of the conference included discussions on breaking into the sports industry as a young professional, using sports to promote social change, and the impact of cloud computing on the sports industry. Some of the other topics covered by the day's panels were innovations in ticketing and the dynamic atmosphere of secondary ticket markets, ESPN's "brand health narrative", and the future of sports analytics. 

Some of the biggest names in the industry made appearances, including a memorable keynote speech from Ted Leonsis, founder and CEO of Monumental Sports and Entertainment. Leonsis reflected on his past endeavors with AOL and SnagFilms, and his current role on the respective boards of American Express and GroupOn. His experience in such a vast array of industries allowed him to expand on the type of thinking that it takes to remain on the innovative forefront. 

Following Leonsis' speech was an "Owner's Roundtable", featuring Chuck Greenberg of the Texas Rangers, Nick Sakiewicz of the Philadelphia Union, and Stu Siegel of the Florida Panthers. 

The afternoon was wrapped up with another panel discussion and Q&A session featuring the Eagles' Joe Banner, former President of the Washington National Stan Kasten, Executive Vice President and COO of Minor League Baseball Tim Purpurra, and Jason Levian, President and Founder of LSRI.

The day's star-studded lineup allowed for industry professionals of all ages to enjoy insights on how to think creatively to find new revenue streams and create a more dynamic business. If you're in the area and have a chance to attend next year, don't pass it up.

-Written by Dan Mullin

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